Packaged Sandwich Supplier Has Appetizing Growth



FROM STLTODAY.COM - St. Louis is known for its beer and baseball, but sandwiches could easily be added to the list.

In a mid-size office building on Laclede's Landing just north of the Gateway Arch, Landshire Inc., one of the country's largest privately held makers of packaged sandwiches, set up its new headquarters this year.

And, just across the Mississippi River in Caseyville, Landshire produces more than a million sandwiches a week, or 150,500 a day.

Landshire's sandwiches are sold at 9,000 convenience stores and vending machines around the country, including a recently signed deal to supply 600 ExxonMobil stores.

CEO Joseph Trover Jr. led the company headquarters' move from Belleville to Laclede's Landing this year, bringing 42 jobs.

Walking through Landshire's new office space, Trover is clearly most excited about the expansive test kitchen the company uses to showcase Landshire sandwiches when customers visit.

Even during the economic downturn, Landshire stayed in growth mode. It completed construction this year on a new $5.4 million sandwich plant in Caseyville, which employs 200 people.

"We need to add already to our current facility," Trover said about the plant.

Trover said he's carrying on the entrepreneurial legacy of his father, Joseph "Jody" Trover Sr., who first bought a Landshire franchise in 1966.

What did you learn from your father about running the business?

I have a similar management style as my father, to treat all employees like family, and an entrepreneurial spirit.

From 1966 to 2001, he only had two years where sales did not grow. I've had one in my nine years here. Right now, we're on track to grow revenue to $63 million in 2010. I have a very aggressive growth strategy.

What's the demand like for packaged sandwiches?

It's increasing. I'll give a little credit to quality and the perception of quality, as the product is much better with improved meat, cheeses and bread.

In the industry, we all refer to a quote Chevy Chase said in the 1983 movie, National Lampoon's Vacation, where Chevy Chase's character said 'I'm so hungry, I could eat a sandwich from a gas station.' That perception has changed. And the consumer is more on the go.

When did you start working at Landshire?

In 1999, I bought a golf driving range in Fairview Heights, Ill., where I'm still the owner, The Practice Tee. In 2001, I traded places with my father, and he ran the driving range and I was named president of Landshire.

Are other family members involved in running the business?

I have three siblings, Joely Landreth, vice president of human resources; Tami Lange, who's director of new product development and lives in California; and Christi Bethard, who oversees marketing and works with the testing firms. I'm the youngest.

What drove Landshire to move its headquarters downtown?

We outgrew our offices in Belleville and had to move. With 42 corporate employees, we had to either build on land we own in Caseyville or lease space somewhere.

We wanted to be within 15 miles of our Caseyville plant, near hotels, near restaurants and easy to get to for employees. After looking at Collinsville, Fairview Heights and downtown St. Louis, downtown was the most economical.

We put in a test kitchen for product development that cost $300,000. Any product we make, we can test.

We're adding an employee here a month and will be up to 54 to 60 people within three to four years.


Aug 01, 2012

A Good Thing Keeps Getting Better!

Posted in New Product Announcement


Introducing First Street Café Express


First Street Café Express is an extension of our popular upscale café brand, delivering our top selling items with a 14 day shelf life to reduce stale and generate higher sales in a convenience store environment.


Now Available for DSD!

Product shelf life 14 days

CLICK HERE to learn more about First Street Café.



Aug 01, 2012

New Burritos Add Spice to Our Line-Up!

Posted in New Product Announcement


Add A Little Spice to Your Life!


Perfect as a snack or meal on the go, our new burritos are fit for any occasion. These 3 traditional burrito flavor combinations are provenwinners and deliver excellent quality at a value. Landshire branded burritos increase our brand recognition and value, giving greater market position to us and our customers.


Now Available for DSD!

Product shelf life 28 days

CLICK HERE to learn more about our burritos.



Aug 01, 2012

Landshire Subs Get A Fresh Start!

Posted in New Product Announcement


Landshire Subs Get A Fresh Start! 


New and improved bread! The length of the bread is going from 8 inches

to 6 inches, wider shape, softer texture bread and more flavorful. The meat

is layered flat on the sub instead of folded to provide a consistent

product from the first to the last bite!


Now Available!

Product shelf life 28 days

CLICK HERE to learn more about our subs.



Feb 08, 2012

Joseph Trover, CEO, Honored As 40 Under 40 All Star

Posted in Company News

Joseph Trover, Landshire CEO, Honored As 40 Under 40 All Star


[Angela Mueller, St. Louis Business Journal]

When Joseph Trover, 39, took on the title of chief executive at Landshire Inc. in 2007, he brought big change with him.

Trover had spent the past five years serving as president of the packaged sandwich company owned by his family, and he felt a management restructuring was needed for the company to achieve the next level of growth – a restructuring that included his taking over the CEO role and bringing in a new CFO, vice president of manufacturing and director of IT.

Trover went to the board of directors, which at the time was his mother and father, and made his suggestions. "It took a lot of debate with my parents," he said. "That was a decision that was going to make or break me."

Apparently, it made him. Since that time, Landshire has grown its revenue to $80 million from $50 million in 2007 and has expanded the numbers of states in which it distributed its sandwiches from 17 to 23. The company has made three acquisitions, including its purchase last February of Mom's Food Products in Fort Worth, Texas, a company with about $12 million in sales.

In 2010, Landshire relocated its headquarters from Belleville to 15,000 square feet in the Reader Place Building on Laclede's Landing. The company also invested $6 million to expand its production facility in Caseyville, Ill., by 40,000 square feet, relocating operations from Belleville and Fairmont City to the new state-of-the-art bakery and sandwich shop.

"The one thing that truly stands out about Joe is his passion – his passion for business and for life," said Dale Musick, president of Landshire. "In the 10 years I've known Joe, revenue in this company has more than tripled, and that was brought about by him and his interaction with the customer and with the personnel within the company."

Trover grew up in the Landshire business, completing odds and ends maintenance jobs from the time he was in high school. After college, he spent a year as a golf pro in Florida then later managed the Practive Tee golf range in Fairview Heights, which his family still owns, before joining Landshire full time in 2001 as a vice president working in production.

Trover and his wife, Beth, have two children: Lucy, 7; and Joseph, 4. They are active in their church – Holy Redeemer in Webster Groves – and Trover is also involved with the local Young Presidents Organization.

One other interesting item on Trover's resume: In 1997 he traveled to the Philippines to try out for the Asian PGA tour.

"That was when I realized that your likelihood of success in golf was not great, and you had a much better chance to succeed in business," he said. "People always say the worst day on the golf course is better than the best day at work. Those people have never played golf at a high level."


CLICK HERE to read the St. Louis Business Journal article.



Oct 19, 2011

Landshire CEO, Joseph Trover, featured in St. Louis Business Journal Article

CEO Joseph Trover, St. Louis Business Journal

CEOs stay true to their schools, not their studies

" Joseph Trover, CEO of sandwich maker Landshire Inc., said he still draws on his bachelor's in sports management. A golf player at Guilford College in Greensboro, N.C., Trover said he aspired to own golf courses but switched gears after working at a course in Florida and briefly owning The Practice Tee Golf Center, a driving range in Fairview Heights, Ill. But he said the training set the stage for the future. "One thing sports management did is, since you studied teams, it taught you about competition and how a good product can be a bad product quickly," said Trover, who also holds an MBA from Saint Louis University. "Its harder to sell a losing team than a winning team; that works for any industrial product, as well." "



CLICK HERE to read the St. Louis Business Journal article.

Sep 09, 2011

Meet Us At NACS 2011

Posted in Vendor Related

If you’re going to the NACS Convention…

Stop by Landshire, Inc., Booth # 4486

ONLY If You’re Interested In Growing Profits!


Stop in and step up to the taste of success with Landshire’s premium products like our new First Street Café line of upscale sandwiches; Tennessee Pride Breakfast Sandwiches; Magnifico Authentico El Burritos; and Custom Made Mom’s Texas-size Sandwiches.  Come and see how Landshire’s recent acquisitions will provide the variety of sandwich products your customers demand.


You’ll find out about the Landshire Selling System – offering C-store retailers proven strategies for marketing and managing the best pre-packaged food products available today.


If your goals are to generate sales – increase profits – and amp-up all-day business - YOU need to visit us in Booth # 4486.  “We’ll share our best demonstrated marketing practices so you can grow your business,” said Joseph Trover, CEO Landshire, Inc. 


If this isn’t enough, come by the booth for your chance to win one of three ipad tablets.


See you at NACS!

Aug 19, 2011

Landshire, Inc. and Bon Appétit Cook Up Sweet Partnership

Posted in New Sandwhiches

Bon Appétit Partnership

ST.LOUIS - Landshire, Inc., and Bon Appétit proudly announce their new alliance using a recipe for brand name recognition and an expanded distribution program of sandwiches and pastries to convenience stores in 21 states.  This partnership strengthens both companies – giving them an excellent opportunity for growth.

Joseph Trover, CEO for Landshire Inc. said “With Landshire’s direct store delivery organization and Bon Appétit industry leading pastry brands our partnership will increase sales for our customers.”

Landshire, Inc., founded in 1966 is the recognized leader in offering innovative, quality, sandwiches.  It has expanded its territory with over 95 routes covering the Midwest, and a national wholesale program that brings Landshire products to people throughout the United States.  With the Bon Appétit partnership, Landshire is positioned to dramatically build pastry sales throughout its DSD delivery system.   Initial in-store testing is showing a remarkable 50% increase in sales. 

Bon Appétit is a 28 year old, privately owned baking company, specializing in gourmet baking and distribution of top quality Danish, cakes, muffins and a vast assortment of other fine gourmet products to the retail and convenience store industry.

For more information go to Bon Appétit at


Jul 07, 2011

First Street Café sandwiches have hit the market!

First Street Café

Landshire, Inc. Announces Innovative new line of Sandwiches


ST. LOUIS — July 1, 2011 — Landshire, Inc. is introducing a new product line: First Street Café.  This innovative sandwich line has the product appeal of a café sandwich yet can be found at a nearby convenience store. The First Street Café line of sandwiches are visually appealing, made with artisan baguettes and multi-grain fresh breads, premium sliced meats, salads, and natural cheeses all layered by hand and then wrapped in a clear deli film for a “just made” look and taste.  

Landshire developed the First Street Café line after researching the needs of the convenience store industry.  Joseph Trover, owner and CEO, states, “Our customers have a need for a fresh sandwich that does not expire within 2-3 days.  Our products have a similar look, feel and taste to the shorter shelf life products, but can maintain a 7 day shelf life.”  According to Trover, “These added days of freshness are vital to the success of a fresh sandwich program in the convenience store industry today.”  Landshire begins selling the First Street Café line nationally in August 2011.  

The First Street Café Swiss Club and American Club are made using a multi-grain baguette topped with fresh oats to add visual appeal as well as texture, and flavor. The British Club and Italian Club are made with a Baguette that is topped with shredded Asiago, adding a flavorful crunch to this delicious sandwich.  Landshire flats, a variation on the traditional wedge sandwich, are wholesome with rolled oat and multi-grain fresh breads. Each sandwich is filled with appetizing, premium quality meats or salads and all natural Provolone, Monterey Jack or Cheddar cheeses. This combination of fine meats, salads and cheeses with upscale bakery style breads gives the customer the true look and taste of buying from a local café.  

Founded in 1966, Landshire, Inc. is the leader in offering innovative, quality, foodservice products.  Over the past 45 years Landshire, Inc. has grown from a small regional sandwich producer to a national supplier of foodservice items.  Landshire is increasing market share and strengthening their presence in each of the 50 states.  Landshire distributes their quality products nationally through partnerships with nation-wide foodservice suppliers, and offers Direct Service Delivery in 22 states, offering pre-packaged sandwiches, hot sandwiches, pastry, and roller grill items.  Landshire, Inc. prides itself in offering Satisfaction Guaranteed Quality with every sandwich. Landshire: Unbelievably fresh, totally convenient!

For more information, press only:

DeNea Hombs, (314) 925-4149,

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